Version 17.0 | Updated August 2025
- Executive Summary
- Market Opportunity
- Business Model & Revenue Strategy
- Platform Overview
- Go-to-Market Strategy
- Financial Overview
- Team & Execution
- Investment Opportunity
- References
The Dual-Entity Innovation
Pioneering the future of sober community support
Two distinct companies serving the sober community through specialized platforms optimized for their unique missions and funding requirements.
Video-first recovery support network focused on education, peer support, and enterprise wellness solutions. Structured for maximum grant eligibility and social impact measurement.
Premium dating platform for sober singles, leveraging cutting-edge matching algorithms and safety features. Optimized for venture capital investment and rapid scaling.
This strategic dual-entity structure allows us to maximize our impact across the entire sober community while accessing specialized funding sources and creating two distinct exit opportunities.
48.5M
Americans with substance use disorders
41.1M
Without access to treatment
22.2M
In recovery or recovered
$15K-50K
Cost of traditional programs
In 2023, 48.5 million Americans had substance use disorders, with 7.1 million receiving treatment (15.6% of those needing it). Additionally, 22.2 million Americans consider themselves in recovery or recovered. This leaves 41.1 million people with substance use disorders without access to traditional treatment.
The barriers are clear: Professional programs cost $15,000 to $50,000, require 30-90 day commitments away from work and family, and are often not covered by insurance.
$17.31B
Combined TAM Today
$11.13B
Recovery Support Market
| Market Segment |
Current Size |
2030 Projection |
| Recovery Support Market |
$11.13B |
$20.51B |
| Dating App Market |
$6.18B |
$11.27B |
| Combined TAM |
$17.31B |
$31.78B |
Perfect Timing: Existing recovery platforms face challenges, Loosid's dating integration drove 37.68% Q2-Q3 growth, $10.1B raised in digital health in 2024, and impact investing reached $1.164 trillion globally.
Why Two Companies?
B-Corp structure enables $3-5M in federal grants while C-Corp attracts venture capital, maximizing funding opportunities.
Recovery-focused vs. dating-focused metrics and growth strategies allow each platform to optimize for their specific user behaviors.
Regulatory separation protects each business from different compliance requirements, reducing overall operational risk.
Two separate acquisition paths maximize total valuation with specialized buyers for each market segment.
Massive Underserved Market
41.1 million Americans lack access to recovery support
Traditional treatment barriers create unprecedented opportunity for digital innovation in recovery and sober dating.
48.5M
Americans with substance use disorders
15.6%
Receive professional treatment
22.2M
Consider themselves in recovery
84.4%
Treatment gap represents our opportunity
Critical insight: 84.4% of Americans with substance use disorders do not receive professional treatment, creating a massive addressable market for accessible, digital-first solutions.
Why the Recovery Market Will Continue Growing:
-
Mental Health Crisis Aftermath
-
Opioid Epidemic Continues
-
Insurance Coverage Expansion
-
Generational Shift
- Gen Z and millennials are more open about mental health and addiction¹⁸
-
Remote Work Impact
- Work-from-home isolation increased substance abuse for many
-
Aging Demographics
-
Employer Investment
-
Technology Accessibility
- Apps and online meetings remove geographic and scheduling barriers
Market Size:
- Estimated 15+ million sober singles⁷ seeking meaningful relationships
- 73% report relationship challenges in recovery
- Mainstream dating apps don’t address sobriety needs
- Higher commitment levels - Users who pay for dating services are more invested in finding meaningful relationships
- Loosid proved monetization with 37.68% Q2-Q3 growth⁸
The Future Dating Market Trends:
-
AI Advancement
- Beyond swiping: AI matchmaking, conversation starters, and date coaching
-
Niche Specialization
- Apps tailored to specific groups (sober individuals, religions, hobbies)
-
Video Dominance
- Video dating standard, VR/AR experiences coming next
-
Safety Priority
- Apps prioritizing user safety and profile verification will win
-
Global Expansion
Recovery Support Trends:
Dating Market Dynamics:
- Premium subscriptions growing 12.4% annually⁵
- Video dating adoption increased 150% post-COVID⁶
- Niche dating platforms command higher valuations
- Safety and verification becoming table stakes
2M users, $8M raised. Built-in user base and sobriety verification, but dating is an afterthought with limited algorithms and no video dates. Missing dedicated dating experience and safety protocols.
500K+ users, bootstrapped. Strong 12-step focus and meeting directory, but suffers from dated UI/UX and text-heavy design. Missing video capabilities and modern community tools.
100K+ community. Buddhist-based approach with free resources, but volunteer-run with no app and inconsistent quality. Missing monetization model and scalable infrastructure.
300K+ users, active platform. GPS-based crisis support and peer coaching, but limited to crisis moments with poor retention. Missing educational resources and long-term engagement.
Market Gap Identified: No existing platform combines comprehensive recovery support with dedicated, safety-first dating capabilities designed specifically for the sober community.
Sober Singles Date (25K users estimated)
- ✅ Strengths: Niche focus, desktop and mobile
- ❌ Weaknesses: Tiny user base, no funding, basic features only
- 🚫 Missing: Geographic density, modern dating features, community support
Clean and Sober Love (10K users estimated)
- ✅ Strengths: Recovery-focused profiles, forum integration
- ❌ Weaknesses: Outdated design, subscription-only, limited markets
- 🚫 Missing: Mobile app, video features, mainstream appeal
Mainstream Apps (Hinge, Bumble with sobriety badges)
- ✅ Strengths: Massive user bases, sophisticated matching
- ❌ Weaknesses: Sobriety is one of 50+ badges, no recovery understanding
- 🚫 Missing: Safe spaces for vulnerable users, recovery-specific features
- Video-first approach - No competitor prioritizes video for authentic connection
- Dual specialized platforms - Others try to do everything in one app, poorly
- Recovery stage matching - Nobody matches users by where they are in recovery, a key feature
- Safety protocols - Unique verification and protection for vulnerable users
- Content + Community - Combining Netflix-style content with social features
- Geographic strategy - Focusing on building density in key recovery markets first
- B2B2C model - Direct partnerships with treatment centers that others ignore
Critical Gap: Traditional mental health apps struggle with engagement - only 4% of users remain active after 15 days. Our community-first, video-based approach addresses the core retention problem plaguing the $7.48B mental health app market.
Mobile Health Landscape 2024:
- mHealth app market: $36.68B, growing 11.8% annually to $88.70B by 2032
- Mental health apps: $7.48B market growing 14.6% annually
- North America dominates with 36.4% of mental health app market share
- 92% smartphone penetration in US creates massive addressable user base
- Health app retention rates among lowest: average 5% after 30 days vs our projected 15-20% through community engagement
- Zero-Cost User Acquisition Strategy: YouTube viral strategy + Dr. Keith Ablow’s media platform = projected 50% of users at $0 CAC¹²
- Dual First-Mover Advantage: Only platform(s) offering specialized video recovery and dating solutions
- Massive Underserved Markets: 48.5M Americans with substance use disorders + estimated 15M sober dating market largely unserved
- Engagement Solution: Community-based approach solves the 4% retention crisis plaguing mental health apps
- Proven Revenue Models: Loosid validated dating monetization; enterprise wellness demand proven
- Network Effects: Each user’s story helps others; each successful match creates stickiness
- Strategic Funding Access: $3-5M grants + specialized VC access = competitive advantage
- Clear Exit Paths: Two separate acquisition opportunities maximize total value
Mission: Accessible recovery support through peer connection and enterprise wellness, serving 48.5M Americans with substance use disorders.
👥
Consumer Community
48.5M Americans with substance use disorders, 22.2M in recovery seeking peer support
🏢
Enterprise Wellness
Employers addressing addiction-affected workforce needs
🏥
Treatment Partners
Centers requiring ongoing patient engagement tools
🔐
Healthcare Systems
Expanding behavioral health service offerings
Revenue Streams:
$9.99
Plus Subscription/Month
$19.99
Premium Subscription/Month
$1,200
Treatment Center Revenue/Patient/Year
$100-150
Employee Wellness/Employee/Year
Mission: Premium dating platform for lasting sober relationships, targeting 15M+ sober singles aged 25-45.
💕
Sober Singles
15M+ sober singles aged 25-45 seeking meaningful relationships
🏆
Premium Users
Dating app users prioritizing safety and authenticity
🏳️🌈
LGBTQ+ Community
30% of user base from diverse sober LGBTQ+ community
🔒
Safety First
Background verification and sobriety validation built-in
Revenue Streams:
$19.99
Premium Subscription/Month
$29.99
Elite Subscription/Month
$49.99
Relationship Coaching/Session
$14.99
Background Verification One-time
Technology costs reduced 35% through shared development, user acquisition efficiency through cross-platform promotion, and shared content creation.
Recovery success stories attract dating users, successful relationships strengthen recovery platform, and community growth benefits both platforms.
B2B enterprise revenue provides stability, consumer subscriptions offer scalability, and multiple revenue streams reduce dependency.
Cross-platform user lifecycle creates compound engagement, shared data improves matching and support algorithms, unified brand builds trust.
Integrated Video-First Platform
Shared technology foundation serving both communities
Cloud-native architecture with AI-powered matching, video streaming optimization, and enterprise-grade security for global scaling.
☁️
Cloud-Native Architecture
Global scaling capabilities with 99.9% uptime and enterprise-grade security
📹
Video Streaming
Optimized video hosting and delivery network for seamless user experiences
🤖
AI-Powered Matching
Machine learning algorithms for content recommendation and relationship matching
🔐
Security & Compliance
Enterprise-grade security with HIPAA compliance and data protection
Core Platform:
- Video recovery story sharing
- Progress tracking and milestone celebrations
- Peer matching based on recovery stage and interests
- Live recovery meetings and group sessions
Enterprise Features:
- Employee wellness dashboards
- Treatment center integration
- Progress reporting and analytics
- Secure communication tools for healthcare partnerships
Dating Platform:
- Video-first profiles and matching
- Sober timeline verification
- Safety features and background checks
- Virtual date experiences
Premium Experiences:
- AI-powered compatibility matching
- Relationship coaching integration
- Event planning and date suggestions
- Community features for couples
Video-First Innovation:
- Deeper connections than text-based platforms
- Authentic representation reduces catfishing
- Recovery stories create stronger community bonds
- Virtual dating reduces pressure and costs
AI and Matching:
- Recovery stage compatibility for support matching
- Dating preferences incorporating sobriety goals
- Content recommendation for personalized experience
- Safety algorithms for user protection
SoberTube Launch:
- Partner with 10 treatment centers for initial users
- Create 200+ professional recovery videos
- Launch with 1,000 beta users from existing recovery networks
- Focus on user-generated content and community building
Key Metrics: 5,000 users, 50 daily active storytellers, 20 enterprise prospects
SoberCupid Soft Launch:
- Invite SoberTube community members to join dating platform
- Launch with safety-first onboarding process
- Partner with sober events for offline integration
- Focus on quality matches over quantity
Key Metrics: 2,500 dating users, 500 successful matches, $150K revenue
Growth Acceleration:
- National advertising campaign targeting recovery community
- Employer wellness program sales
- Dating app store optimization and influencer partnerships
- Content partnership with major recovery organizations
Key Metrics: 50K total users, $1.2M annual revenue, 15 enterprise clients
SoberTube Acquisition:
- Treatment Centers: Direct partnerships for patient engagement
- Employer Outreach: HR conference presence and wellness fairs
- Content Marketing: YouTube channel and podcast sponsorships
- Word-of-Mouth: Recovery community testimonials and referrals
SoberCupid Acquisition:
- Cross-Platform Promotion: SoberTube user conversion
- Dating App Stores: ASO optimization and featured placement
- Sober Events: Sponsorship and booth presence
- Influencer Marketing: Recovery advocates and dating coaches
Recovery Ecosystem:
- Treatment centers for user acquisition and enterprise sales
- Recovery coaches for content creation and credibility
- Employer benefits platforms for B2B distribution
- Healthcare systems for insurance partnership opportunities
Dating Market:
- Sober event organizers for offline community integration
- Dating coaches for premium service offerings
- Safety verification services for background checks
- Virtual experience providers for date enhancement
| Year |
Consumer Revenue |
Enterprise Revenue |
Total Revenue |
| 1 |
$0 |
$0 |
$0 |
| 2 |
$650K |
$295K |
$945K |
| 3 |
$2.1M |
$1.4M |
$3.5M |
| Year |
Dating Subscriptions |
Premium Features |
Total Revenue |
| 1 |
$0 |
$0 |
$0 |
| 2 |
$285K |
$75K |
$360K |
| 3 |
$1.4M |
$200K |
$1.6M |
Combined Performance by Year 3:
- Total Revenue: $5.1M annually
- Total Users: 150K+ monthly active
- Enterprise Clients: 25+ organizations
SoberTube Economics (Projected):
- Average Customer Acquisition Cost: $15⁹
- Average Lifetime Value: $165⁹
- Monthly Churn Rate: 3.5%⁹
- Gross Margin: 85%⁹
SoberCupid Economics (Projected):
- Average Customer Acquisition Cost: $25¹⁰
- Average Lifetime Value: $195¹⁰
- Monthly Churn Rate: 4.2%¹⁰
- Gross Margin: 82%¹⁰
Shared Infrastructure (65% SoberTube / 35% SoberCupid):
- Technology development and hosting: $150K annually by Year 3
- Shared services and analytics: $75K annually by Year 3
Platform-Specific Costs:
- Sales and marketing: 35% of revenue
- Content creation and moderation: 15% of revenue
- Customer support: 5% of revenue
- General and administrative: 10% of revenue
Pre-Seed: $750K Total
- SoberTube: $450K (60%)
- SoberCupid: $300K (40%)
Projected Future Rounds:
- SoberTube Seed: $2M + $1M federal grants (Q4 2025)
- SoberCupid Seed: $3M (Q4 2025)
- Combined Series A: $15M (Q4 2026)
John Moore, Founder & CEO
- 15+ years technology leadership
- Recovery community advocate
- Previous exits in consumer technology
Dr. Keith Ablow, Chief Medical Advisor
- Psychiatrist and addiction specialist
- Media platform with 2M+ followers
- Recovery content creation expertise
[Additional team members to be recruited with funding]
SoberTube KPIs:
- Monthly Active Users (MAU)
- Enterprise client retention rate
- User engagement (videos viewed, stories shared)
- Grant funding secured
SoberCupid KPIs:
- Dating app store rankings
- Match-to-conversation conversion rate
- Premium subscription conversion
- User safety and satisfaction scores
Pre-Seed Round: $750K total investment
- SoberTube Inc.: $450K (60% allocation)
- SoberCupid Inc.: $300K (40% allocation)
Use of Funds:
- Product development: 40% ($300K)
- User acquisition: 30% ($225K)
- Operations and hiring: 20% ($150K)
- Legal and regulatory: 10% ($75K)
- Structure: Convertible preferred equity
- Valuation: $3M pre-money ($3.75M post-money)
- Conversion: Automatic on qualified Series A ($5M+ raise)
- Liquidation Preference: 1x non-participating preferred
- Anti-dilution: Weighted average broad-based
Conservative Exit (5x):
- Recovery platform acquisition at 6x revenue multiple
- Dating platform acquisition at 4x revenue multiple
- Total projected return: 5x on pre-seed investment
Base Case Exit (10x):
- Recovery platform acquisition at 8x revenue multiple
- Dating platform acquisition at 6x revenue multiple
- Total projected return: 10x on pre-seed investment
Optimistic Exit (15x):
- Strategic premium acquisitions in high-growth scenarios
- Combined exit optimization through dual-entity structure
- Total projected return: 15x+ on pre-seed investment
- Dual Exit Strategy: Two separate liquidity events maximize timing and valuation optimization
- Impact Investing: B-Corporation structure enables ESG portfolio inclusion
- Market Leadership: First-mover advantage in specialized recovery and dating markets
- Proven Model: Loosid’s 37.68% Q2-Q3 growth with 260,000+ members validates sober dating monetization
- SAMHSA National Survey on Drug Use and Health, 2023
- Precedence Research: Substance Abuse Treatment Market Report, 2024
- Business of Apps: Dating App Market Report, 2024
- Loosid Wefunder Campaign and Growth Metrics, 2024
- Healthcare Dive: Digital Health Funding Falls Again in 2024
- App Annie: Dating App Market Trends, 2024
- CBInsights: Digital Health Funding Report, 2024
- Global Wellness Institute: 2024 Global Wellness Economy Monitor
- McKinsey: Future of Telehealth Report, 2024
- PwC: Impact Investing Market Analysis, 2023
- Fortune Business Insights: mHealth Apps Market Size Report, 2024
- Grand View Research: Mental Health Apps Market Report, 2024
- NCBI: User Experience and Engagement in Mental Health Apps, 2024
- Crunchbase: Recovery App Funding Database
- Dating App Traffic Analysis (Business of Apps market data)
- App Store Analytics: Recovery App Rankings
- Industry Professional Network Analysis (LinkedIn industry data)
- Recovery Community Forums: User Feedback Analysis (r/stopdrinking and similar communities)
¹ Healthcare Dive: Digital Health Funding Falls Again in 2024
² McKinsey: Future of Telehealth Report, 2024
³ Global Wellness Institute: 2024 Global Wellness Economy Monitor
⁴ SAMHSA: Grant Announcements 2024
⁵ Business of Apps: Dating App Market Report, 2024
⁶ Dating News: Video Dating Surge COVID Report
⁷ ESTIMATED: Sober dating market size based on industry analysis; specific figure not independently verified
⁸ Loosid Wefunder Campaign and Growth Metrics, 2024
⁹ PROJECTED: SoberTube unit economics based on industry benchmarks and comparable platform analysis
¹⁰ PROJECTED: SoberCupid unit economics based on dating app industry averages and niche platform premiums
¹¹ PROJECTED: Revenue projections based on market analysis, comparable platform performance, and conservative growth assumptions
¹² PROJECTED: Zero-cost user acquisition assumption based on viral marketing strategy and media partnerships; actual CAC may vary
¹³ NIH: Alcohol-Related Deaths During COVID-19 Pandemic
¹⁴ CDC: Drug Overdose Deaths
¹⁵ CMS: Mental Health Parity and Addiction Equity
¹⁶ NIH: Drug and Alcohol Dependence in Middle-Aged and Older Adults
¹⁷ SHRM: Employers Support Workers in Substance Abuse Recovery
¹⁸ GENERAL OBSERVATION: Widely reported trend in mental health awareness among younger generations
Note: This business plan contains forward-looking statements and financial projections that are estimates based on current market research and industry analysis. Actual results may vary significantly from these projections.